3

Evaluating the durability of brand alliances using Bayesian methods

Year:
2018
Language:
english
File:
PDF, 563 KB
english, 2018
4

Do Brands Compete or Coexist? Evidence from the Cola Wars

Year:
2016
Language:
english
File:
PDF, 724 KB
english, 2016
7

Do brands compete or coexist? A response to the responses

Year:
2018
Language:
english
File:
PDF, 131 KB
english, 2018
12

Brand Loyalty and Variety-Seeking within a House of Brands

Year:
2017
Language:
english
File:
PDF, 407 KB
english, 2017